(Here's the entirety of my article that recently appeared a bit shortened in West Newsmagazine)
The world-famous
Barbizon School of France helped form the popular Impressionist art movement.
While rejecting the academy’s exclusive indoor art stance, Impressionism focused
a practice of art skills in the great outdoors; hence the name Plein (Open) Air.
Those Barbizon
Impressionists fully embraced that idea with their first outdoor show in 1874.
Fast
forward exactly 150 years, and Creve Coeur is hoping to host its first Plein
Air Art Festival this July per its City Council’s unanimous vote on Feb. 12.
Although
the city’s name is French for ‘Broken Heart,’ Creve Coeur is confident that all
hearts will be filled with joy for the event subsequently set in congruence
with Millennium Park’s music concert set for Thursday, July 11. That is, if all
the park’s improvements have been completed.
(Source: Adobe Stock) |
Creve
Coeur Public Information Officer Melissa Bradford, who is also staff liaison
for the city’s Art Committee, closed the meeting with the event presentation.
“This is
a way to engage the community in cultural art and to celebrate Creve Coeur,”
Bradford said. “Artists show up in the morning (on Saturday, July 6) at Dielmann Recreation Complex with their blank canvas that would
be stamped on the spot. They would have nearly an entire week up until the
following Thursday to pick a location outdoors within our city boundaries, and
paint a scene outdoors. They would return that following Thursday and the plan,
ideally, would be to host it in conjunction with the first summer concert in
July.
“The
artists would bring their artwork back, put it on display, and have a reception
open to the public. The Tappmeyer House
could be the place for that. With the concert ongoing, the public could view
the paintings. They would be available for purchase and it would be a great way
to kick off our concert series in our newly-renovated park.”
Bradford
added that there would be a judging process where first and second place would
receive cash prizes. Her next point was ways to seek funding for the event. One
was asking for permission to solicit sponsorships from the community with those
funds going toward paying the cash prizes for the artists. She included a
document with a list of businesses they could potentially approach. The city
would also make a general announcement in its residents’ newsletter, business
newsletter and its website to seek sponsorship. Its Arts Committee would also
solicit donations from individuals.
Another
request would be for additional funds to cover other costs of the event. There
would also be an entry fee to participate which would cover marketing of the
event plus food and drink for artists and volunteers.
“The Arts
Committee would also like to request from the City Council an additional $1,000
to help support the costs of this event,” Bradford said. “This is the first
time we’re hosting it, and we want to make sure it goes off with a bang! It could
be a really successful community event, show respect to the artists and
ultimately lead to additional participation in future years.”
The Creve
Coeur Parks & Recreation Committee and Historic Preservation Committee were
also highly supportive of the event when presented with the proposal at their November 2023 meetings.
A few other
area cities that host a Plein Air event include Wildwood and Webster Groves in
May and University City in October.
Per an
inquiry from Council member Tim Carney (Ward 2), the city would like to use the
inside of Tappmeyer House for art displays. Those would be created in the
artists’ chosen
medium that includes oil, watercolor, and pastel.
Arts
Committee Chair Robert Morrissey was also on hand for the meeting. When the
topic came around to artist entry fees, he said, “I was just talking to some
artists the other day about this event, and they were expecting an entrance fee
as high as $50. If we make it a higher fee, these artists can expect a really
nice event and we can also make it a better purse. The higher the purse we can offer, the better
quality of artists. But this being our first event, we’re trying to be modest
and look toward a long horizon. So,
we’re going to start off within budget.”
Bradford added
that looking at other cities, first prize is normally $500-$750. It was also
indicated that while this event is for entrants 18 and older, Creve Coeur may
also have a high school only category.
Categories
could include a “Best in Show” Award
(Cash Prize), “First Runner Up” Award (Cash Prize), “People’s
Choice” Award (Cash Prize), and High School Category: “Best in Show” Award (Non-Cash Prize).
Per an
inquiry from Council member Nicole Greer (Ward 2) about who will judge the events,
Bradford replied, “We would be looking at artists, experts, some from the St.
Louis area and others outside the area so it’s unbiased.”
The Plein
Air Art report added that the event itself ‘would be encouraging a cultural event that actively engages
the community by supporting one of the organizational goals outlined in the
Strategic Plan 2023-2025 and would help promote cultural arts within the city
and encourage connections with other local art organizations.’
Meanwhile,
Bradford made sure to give accolades to Arts Committee member Nan Kulkarni, who
encouraged this event after previous experience coordinating events while
serving on the Town and Country Art Commission.