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Friday, August 22, 2025

The fifth annual St. Charles Jewish Festival shined a light on many different levels

 (This piece was for a mid-August 2025 copy of Mid Rivers Newsmagazine.)

Most long-time St. Louisans know the vast majority of Jewish citizens used to be born and raised within those city limits, University City, Olivette, and other parts of that central corridor. From there, many of their offspring started to migrate further west in St. Louis County.

Fast forward to 2025 and August 10 was the day that the fifth annual St. Charles Jewish Festival was held on the Lewis & Clark Boat House parking lot just off Main Street.

One of the main forces behind the event is Rabbi Chaim Landa. He, wife Bassy, and their children recently moved to St. Charles from St. Louis County. Landa also serves as Co-Director at the nearby Chabad Jewish Center of St. Charles County.



“Over the past bunch of years, families have moved west for new housing, job opportunities, and a great quality of life,” Landa noted. “With that came steady growth in the Jewish population out here. Today, there are more than 6,000 Jews who call St. Charles County home, and the number has been growing steadily. We are a vibrant and growing St. Charles Jewish Community.”

Landa recalled that when he and Bassy first visited St. Charles in 2019, the only Jewish program in the area was Chabad of Greater St. Louis’ Roving Rabbis program—a summer and Passover outreach initiative that brings rabbinical students to smaller, more isolated Jewish communities.

Then came the 2021 birth of the St. Charles Jewish Festival!

“We identified the need to bring people together in a big way. Outside of St. Charles County, people assumed there were no Jews here. Inside St. Charles, many Jewish residents thought they were the only ones. The festival was a way to change both of those perceptions—with joy, music, and pride.

“From its inception, Mayor Dan Borgmeyer and the City of St. Charles championed this celebration in a huge way. We chose Historic Main Street as the location, brought in Jewish music, kosher food, cultural crafts, kids’ activities, and made sure it felt both authentically Jewish and welcoming to everyone.”

Before moving to St. Charles County, Landa’s work as a rabbi was always about creating connections finding ways for people to celebrate their Judaism no matter where they lived. But he went on to stress that this event is not just for Jews, and only roughly half of the attendees have been Jewish.

And the highlights of this year’s event were numerous with the main focus on culture, crafts, music, and especially for families with young children.



Regarding the latter, this year’s event featured balloon art, rock painting, lots of bubbles turned into foam, inflatables, and an Animals R Us petting zoo brought up from Hillsboro, Missouri.

There was also a Mitzvah (good deed) Corner, a Kosher pickle-making booth, and a Kosher caterer of great food from Chicago. The wide array of fabulous music at the festival featured Queens, New York-born singer, songwriter, and guitarist Aryeh Kunstler.

Regarding merchandise, the event featured the second year of the Shuk Experience—a popular Israeli open-air marketplace selling a wide-variety of Judaica and other items. There were also terrific t-shirts and hats for purchase that commemorated the event.

“Every year, the festival has grown—more food, more entertainment, more interactive activities, and more people coming together -- with more than 4,000 this year,” noted Landa.  “We also had about 100 volunteers and staff working together to create a seamless, welcoming experience.”

For context, Landa was one of only about six volunteers for the first year.

There was also a message for the event nearly two years after the Hamas terror attack of rockets that killed well over 1,000 Israelis and American visitors. That came on the Jewish holiday Simchat Torah, the Jewish holiday that celebrates the conclusion of the annual cycle of public Torah readings, and the beginning of a new cycle.  

That attack initiated the ongoing Gaza war and Israel’s fight back has fueled the anti-Semitism and anti-Israel rhetoric on college campuses and on streets throughout the U.S. and the world.

“We talk about hate a lot; maybe too much,” noted Landa. “This was bringing people together to the other extreme.”

In addition to Mayor Borgmeyer, several other dignitaries on hand included St. Charles County Executive Steve Ehlmann, Wentzville Mayor Nick Guccione, St. Peters Mayor Len Pagano, and state representative Terri Violet.

There was also an unexpected guest at the center of the festival’s ribbon cutting. It was Polish Holocaust survivor Elza Drapacz. She is a survivor from 80 years ago, and was highlighted in the early spring St. Louis Jewish Film Festival.


Drapacz was one of many to emphasize the motto, "Be kind to each other. Help make a better world."